Understand how meaning is created in media products
Codes- The familiar and predictable forms and techniques used by producers when creating media texts. These are used to communicate certain ideas or to convey a desired impression. Indicators or signs contained within a product that when identified by the audience create meaning.
-There are two types of code: the technical and symbolic.
Conventions- The commonly accepted ways of doing things. There are general conventions in all products, such as the use of opening credits in audio-visual products. However, conventions can also be genre specific such as a kiss at the end of a romantic comedy film.
Genre- Specific Genres have specific audience for example the audience of a horror film would expect to get scared. A product within a genre can be identified by its distinguishing features: its codes and conventions.
Martial Arts film- An overly dramatic training montage, References to Asian culture, Slow motion vital victory moment, routing for the underdog, A dramatic zoom out of what the hero has to fight against, A white robe, A wise man that they look to for advice, Upper class villain who is smug and expects to win, A competition of some degree.
Verisimilitude- How real the world of the story or narrative of a fictional media product appears to the audience (for example, is the world presented to the audience believable?)
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