Digital Methods of Advertising.

1. A Media Product is the actual material assigned to broadcasting or to print depending on what type of media it is.
2. Media Producers manage operations within media projects.
3. Media consumers are the people who use the media product for example people who listen to radio or watch TV

1. Web 2.0 is websites that have a main emphasis on user generated content for example social media websites like Facebook and Instagram. The term 'Web 2.0' was originally invented by Darcy DiNucci in 1999 however the term was popularized several years later by Tim O'Reilly and Dale Dougherty in 2004. Web 2.0 is good as it helps to make it easier for the customer to advertise things or to share there life without having to make their own website specifically for it also it can be profitable for the owners of Web 2.0 sites as they can charge companies to advertise as it will be viewed by many people. 
2. I think that Web 2.0 has made advertisement easier for big companies as they know where the largest audiences will be and they can also tailor who will see the adverts that they are making. However most users on Web 2.0 sites such as Facebook tend to just completely ignore adverts and forget about them therefore it could be seen as wasted money that they have put into advertisement. 
3. Web 2.0 can lead to advertisement that is 'below the line' although Web 2.0 sites tend to have large audiences adverts are more tailored towards customers using keywords, through things such as 'cookies' businesses can see what people search for and they can decide what adverts are best suited to be people. 
4. Another form of web based below the line marketing is when celebrities advertise products on Snapchat stories for example Anthony Joshua holding up a bottle of Lynx Gold in the shower with the caption 'A good fresh start to the day'