6 Questions
Questions
- The value chain is the effectiveness of both horizontal and vertical integration when used in a conglomerate
- Horizontal integration is how well a media product is advertised by a conglomerate they need the following aspects to be done within the conglomerate to be cost effective they are: Online/ social media, Print media, Marketing and merchandising
- Having cross media ownership allows synergy because the conglomerate would not have to pay another company to help them to advertise or make a product.
- Disney uses synergy as they can produce, advertise, distribute and sell the product without having to pay any other companies to help as they have their own lorries own factories they own marketing businesses and they can advertise on television channels that a they own
- Production, Advertising, Merchandising and Distribution
- Game designer- Video game
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