Monday, January 7, 2019

Genre- Theories

Genre
David Chandler says this about genre: Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them. 
John Fiske says: 'Genre attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both audience and producers'.
David Bordwell says: 'any theme may appear in any genre' He asks: 'Are animation and documentary films genres or modes? Is the filmed play or comedy performance a genre? If tragedy and comedy are genres, perhaps then domestic tragedy or slapstick is a formula'
Denis McQuail argues that:
The genre may be considered as a practical device for helping any mass medium to pro- duce consistently and efficiently and to relate its production to the expectations of its cus- tomers. Since it is also a practical device for enabling individual media users to plan their choices, it can be considered as a mechanism for ordering the relations between the two main parties to mass communication.

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