What factors can be used

Demographics:
Class
Age
Gender
Ethnicity

Geodemographics:
Location

Socio-Economic:
Earnings, Employment, Salary

Psychographics:
Attitudes, values, lifestyle

Mainstream versus niche:
Does the product have a broad general appeal.


Welsh Mocha:
1. The target audience are from Wales as it says 'opening in five cities in South Wales'.
    The target audience will be from the age of about 16 to late 40s.
    The target audience will be in the upper bracket of the ABC1 as they have a disposable income.

2. The fact that they are from Wales is the Geodemographic and it effects its as people from Wales might have different interests compared to people who are from England or Scotland this could effect the final product because in Wales they have the lowest earnings for people ages 22 to 29 in comparisons to everywhere else in the UK they also have the lowest wage for 40 to 49 year olds this shows that Welsh Mocha will be targeting a Niche audience.

The target audience are from the age of 16 to late 40s this effects the final product because people of this age are younger and therefore are more energetic and therefore in the final product it will be more brightly coloured.

The target audience are in the upper bracket of the ABC1 so they will be more work based and this means we could have booths with charging points for people with Laptops. They have a high disposable income so we could serve the coffee out of different shaped glasses to fit the theme of the Welsh Mocha.