Saturday, April 27, 2019

Project management

Project management tools

The production of a digital media product is a complex project containing a multitude of tasks together with the allocation of a wide variety of resources. There are a number of tools that can be used to manage this product, which allow these tasks and resources to be allocated and monitored efficiently. 

Project management software 
Modern computer systems have allowed the development of software to manage projects in a more efficient manner. There are a wide variety of programs that have been developed that contain a range of features. Most programs contain the following:
  • Resource allocation- Each task and the project overall requires specific resources. This feature allows the resources to be allocated to specific tasks and quickly and efficiently so that nothing is wasted and any gaps can be swiftly identified.
  • Report creation/printing- Working within a team to create a project requires good communication to happen quickly and efficiently. Reports allow information to be given to different members of the project easily so that they are aware of what their role is in the project.
  • Task allocation- A project is broken down into its varied tasks and these can be allocated to specific people working on the project 
  • Scheduling- Once the tasks have been created, the whole project can be scheduled with specific time frames being given to tasks can then be put together to create the overall project by the deadline.
Overall, project management allows all of these aspects to be created quickly and efficiently with the software carrying out most of the processing in the background based on the data that is given. The software available ranges from free open-source products to those that charge monthly subscription fees, and finally to bespoke software that costs a large sum to purchase. 
  • Spreadsheets- Project management can be carried out using spreadsheet software with the various cells in the spreadsheets allocated for task allocation and scheduling.
  • Project schedule- A timetable that allocates resources and processes to a project. Starting with the final deadline for a project, you work backwards, allocating tasks, resources, contingencies and time to the various aspects of the procedure. 

Key terms:

  • Milestones- checkpoints built into tasks so that the media production allows tracking for performance against a deadline.
  • Gantt chart- A timetable schedule of tasks with resources allocated to them. Uses blocks of colour to symbolise periods in a visual way.
  • Production schedule- An overall view of a media production with all the tasks, resources and timescales included.
  • Contingency- A back up resource; extra time that is allocated to a task. 

Tuesday, April 16, 2019

What factors can be used

Demographics:
Class
Age
Gender
Ethnicity

Geodemographics:
Location

Socio-Economic:
Earnings, Employment, Salary

Psychographics:
Attitudes, values, lifestyle

Mainstream versus niche:
Does the product have a broad general appeal.


Welsh Mocha:
1. The target audience are from Wales as it says 'opening in five cities in South Wales'.
    The target audience will be from the age of about 16 to late 40s.
    The target audience will be in the upper bracket of the ABC1 as they have a disposable income.

2. The fact that they are from Wales is the Geodemographic and it effects its as people from Wales might have different interests compared to people who are from England or Scotland this could effect the final product because in Wales they have the lowest earnings for people ages 22 to 29 in comparisons to everywhere else in the UK they also have the lowest wage for 40 to 49 year olds this shows that Welsh Mocha will be targeting a Niche audience.

The target audience are from the age of 16 to late 40s this effects the final product because people of this age are younger and therefore are more energetic and therefore in the final product it will be more brightly coloured.

The target audience are in the upper bracket of the ABC1 so they will be more work based and this means we could have booths with charging points for people with Laptops. They have a high disposable income so we could serve the coffee out of different shaped glasses to fit the theme of the Welsh Mocha.