Kerrang!

What is Kerrang?

Kerrang! is a magazine that is devoted to rock music it was first published on June 6th 1981. It was first created as a one of supplement in the sounds Newspaper.

Kerrang! is owned by Bauer Media Group which is a European-Based media company headquartered in Hamburg, Germany. 

Kerrang! did sponsor Donnington rock festival from 1980 to 1996 it took place every one of those years except 1989 and 1993. Kerrang! currently sponsors download festival from the 8th-10th of June every year. 

Kerrang! could use synergy to promote their festivals using synergy as they could work together with like another radio station to maximise listeners and attendees at the festival.
The Subsidiaries that are within the Kerrang! company are the magazine, the radio station, the festivals, a website and the awards.